Newsletter No.3 - July 1998
CONTENTS:
Editor's Note
Cellulose Valley Technology Park - The Vision
(revised)
Funding
The CRC
Sydney Launch of Strategic Plan
1999 International Conference
Introducing Our Team
Welcome to our third issue of Cellulose Valley News, the newsletter to keep our readers updated on the development of the worlds first centre for natural plant products - Cellulose Valley.
Since our April newsletter, the Cellulose Valley project team has:
The continuing success of our efforts is based on a solid network of partnerships with local, state and federal government departments; representatives from the herbal medicine industry and primary production organisations.
We continue to seek your input, so please do not hesitate to contact us with any questions or ideas you may have about this important project.
Professor Peter Baverstock
Dean of Research
Southern Cross University
Email: pbaverst@scu.edu.au
The Koala, Cellulose Valleys icon, is a prominent feature of the Northern NSW region, as well as the Cellulose Valley itself. The Technology Park will host a Koala Hospital, Research and Rehabilitation Centre, and is surrounded by a koala habitat.
CELLULOSE VALLEY TECHNOLOGY PARK - THE VISION (REVISED)
Based on 72ha of land adjacent to Southern Cross Universitys Lismore campus in Northern NSW, the Cellulose Valley Technology Park will be a high-quality workplace of the future, related to the discovery, research and development of natural plant products.
The Technology Park is all about:
The Cellulose Valley Technology Park will cater to research and commercial development of natural plant products, particularly their therapeutic application, and a range of compatible ancillary businesses. It will also provide for the improvement and active management of important local and regional fauna habitat, particularly for the endangered koala, with almost half of the Park being managed for nature conservation.
The project will establish an important regional, national and international centre of excellence, based on a compatible clustering of firms, institutions and activities which support the ethical growth and competitive advantage of this emerging natural plant products industry. Based on sustainable development and permaculture principles, its establishment and operation will ensure it is a model of environmental and commercial best practice, which will attract both regional, national and worldwide interest and ensuing steady visitation.
Designed as a working technology community, the Park will contain a core village area with a range of business, research and social facilities and services, surrounded by landscaped research and manufacturing facility sites, interwoven into organic agricultural and ecological systems of the property. The project presents exciting opportunities for research institutions, business and community groups to establish beneficial partnerships with the Technology Park, which will be linked with agricultural research and natural plant product growers, and manufacturing companies in the region, and further afield.
Southern Cross University will play an important role in facilitating and participating in this process, helping to establish an important economic and social focus for northern NSW.

Consultants from Sustainable Futures Planning & Design at the Cellulose Valley Technology Park site (from left): Elizabeth Bragg, John Webber, Dr David de Vries and Peter Cuming
Working closely with sustainable development experts, Peter Cuming and Dr David de Vries from Sustainable Futures Planning & Design, we have developed seven guiding principles to assist us in achieving the Vision of the Cellulose Valley Technology Park:
The following eight goals create a holistic approach to site development and management, which also help us to achieve the Vision:
On Friday 10 July we held a workshop with representatives from Southern Cross University, and State and Federal Governments, to identify the financial assistance that might be available for tenants of the Cellulose Valley Technology Park.
This will assist us in presenting an attractive 'Incentives Package' to prospective tenants for 1999. At present, possible opportunities for tenants who decide to occupy Cellulose Valley offices in the Year 2000 may include:
On Monday 18 May an inaugural meeting for the Cooperative Research Centre (CRC) for Phytotherapeutic Products took place in Lismore. The proposed CRC partners include:
The CRC submission is due at the end of September. If our CRC for Phytotherapeutic Products submission is successful, the CRC headquarters will be based at the Technology Park.
VISIT FROM WORLD-LEADING PLANT SCIENTIST
The Cellulose Valley team was honoured to receive a visit from one of the worlds leading phytochemists, Professor Peter Waterman, in April.
Professor Waterman, who has a Doctorate of Science, and a PhD is the national products director for the renowned self-funding research institute at the University of Strathclyde in Glasgow, and the author of 8 books, 48 book chapters and 340 refereed papers. During his years at the University of Strathclyde, he has obtained almost A$17 million in research support funding.
The phytochemist and former BBC presenter praised the Cellulose Valley project for the myriad possibilities it presents for international technology transfer with universities such as Strathclyde, and emphasised the array of opportunities that will be made available by Cellulose Valley for targeting Asian markets.

World leading plant chemist, Professor Peter Waterman DSc, during his April visit to Cellulose Valley.
SYDNEY LAUNCH OF STRATEGIC PLAN
On 25 August, NSW Premier Bob Carr will launch the Cellulose Valley Technology Park
Strategic Plan at Southern Cross University in Lismore.
This event will be followed by a presentation in Sydney on 1 September with NSW Minister
for Regional Development, the Hon. Harry Woods, to elaborate on the strategic plan. Key
government and industry representatives will be invited to these events, as well as
members of the media.
The unveiling of the strategic plan will enable us to showcase Cellulose Valley to the
rest of Australia.
1999
INTERNATIONAL CONFERENCE
To celebrate of the launch of Cellulose Valley, we have announced an international
conference on herbal medicine, which will be held near the Cellulose Valley Technology
Park site at Southern Cross Universitys Lismore campus in Northern New South Wales.
Titled Herbal Medicine - Into the New Millennium, the conference will be held from 12 - 18
June 1999. Pre- and post-conference workshops are also planned - some of which will be
conducted via satellite, for those who are unable to physically attend the conference in
Lismore.
Leading experts from Australia, Asia, Europe, the United Kingdom, America, Africa, Papua
New Guinea and Fiji have been invited to speak at the conference.
Herbal Medicine - Into the New Millennium will explore the following areas of natural
medicine:
Indigenous issues surrounding herbal
medicine will also be explored.
This exciting international event will provide a world-class forum for discourse on herbal
medicine issues that have global relevance.
Herbal Medicine - Into the New Millennium will be hosted by Southern Cross University in
Lismore, New South Wales.
For further information about the June 1999 conference, please contact our conference
convenors, Monique Lewis on (02) 6620 3308 or Judi Body on (02) 6620 3172 or e-mail to mlewis@scu.edu.au
INTRODUCING
OUR TEAM
To date, the efforts to transform the Cellulose Valley concept into a reality have been
undertaken by a highly experienced and committed core Project Team. Our team has worked
very closely with manufacturers; primary production associations; and local, state and
federal government bodies throughout the planning and development process. With incredibly
diverse academic and professional backgrounds, this has been a truly synergistic blend of
knowledge, skills and expertise.
Pictured below, our team comprises:

The Cellulose Valley core project team. From left: Judi Body, Peter Baverstock, Monique Lewis, Mike Cooper, Derrin Davis and Graeme Newton
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